News: You're invited to #BoFLIVE: Can a Materials Revolution Make Fashion More Sustainable?

Friday, February 18, 2022

You're invited to #BoFLIVE: Can a Materials Revolution Make Fashion More Sustainable?

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Dear Reader,

Brands are placing their bets on a raft of promising new materials, from mushroom-based leather to recycled textiles, signalling the possibility of a more sustainable and innovative future for the fashion industry. But the barriers to widespread adoption, scale and positive impact remain substantial.

Please join us on Tuesday, February 22 at 15:00 GMT for our latest online BoF Professional Membership event, to hear BoF's Sarah Kent and Rachel Deeley along with Elaine Siu, Chief Innovation Officer, Material Innovation Initiative, and Tanyaradzwa Sahanga, Product Creation, Sustainability and Commerce Consultant, as they unpack Deeley's case study on the topic, Fashion's Race for New Materials, and explore fashion's new frontier of material innovation.

To gain access to BoF member exclusives, including this event, become a member today through our 30-day trial for just £5/$5/€5.

Download the case study ahead of the event and get to know the companies leading the charge and the barriers to change.

"If you're going to make a broad, positive impact on the planet, you have to deliver materials that are both cost — and performance — competitive with
the incumbents."

Gavin McIntyre, Co-founder and Chief Business Officer
Ecovative

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