To Speak Up or Stay Silent?

The Complete Guide to Influencer Marketing, John Demsey Out at Estée Lauder

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, MARCH 1, 2022 BoF's latest case study breaks down how brands can build an effective influencer strategy. The fashion industry should use its soft power and economic heft to support the people of Ukraine, writes Imran Amed. Brazil's $7 billion legacy retailer turned digital pioneer Magazine Luiza has become a gateway for global brands. John Demsey has been forced out of Estée Lauder following his suspension over an offensive Instagram post. Television costume designers are putting vintage clothes on screen, benefitting secondhand businesses inside and out of major filming hubs.

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GLOBAL MARKETS Fashion Week in the Fog of War: To Speak Up or Stay Silent? By Imran Amed The fashion industry should use both its soft power and economic heft to pressure Russia and support the people of Ukraine, writes Imran Amed. READ MORE

MARKETING & PR The Complete Guide to Influencer Marketing — Download the Case Study By Alexandra Mondalek As the creator space has matured, brands must be thoughtful about crafting a strategy that leverages influencer marketing's full power, considering everything from talent scouting to the effectiveness of metrics. READ MORE

GLOBAL MARKETS Inside Brazil's Radical Retail Giant By Graciela Martin

With annual sales of $7 billion, an aggressive digital strategy and a slew of recent acquisitions, Magazine Luiza is determined to conquer fashion. READ MORE

MARKETING & PR Vintage Fashion's New Role on the Small Screen By Hilary George-Parkin Television shows like "Euphoria" and "And Just Like That" are embracing secondhand fashion to give their characters an especially unique on-screen look. READ MORE

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NEWS BRIEFS Estée Lauder Ousts Senior Executive Demsey Over Instagram Post Hermès Moves US Headquarters to Manhattan's Former Sony Building Global Warming Is Outrunning Efforts to Protect Human Life, Scientists Warn Dries Van Noten Branches Into Beauty Thailand's Central Retail Turns Around Bottom Line With Solid Fourth Quarter

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At Snap Inc., Making Augmented Reality Work for Fashion More than 200 million Snapchat users experience augmented reality every day. Here, Snap Inc.'s vice president of product Peter Sellis shares AR's most exciting use cases for fashion. READ MORE

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