The BoF Podcast: Proenza Schouler’s Jack McCollough and Lazaro Hernandez

The Purpose of Fashion Week

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WHAT YOU NEED TO KNOW TODAY: SATURDAY, FEBRUARY 12, 2022 Fashion weeks are increasingly divided into two worlds: one where megabrands command global attention, and another where smaller brands play to a trade audience. Both have their merits. BoF Professional analysis now unlocked for non-members: Bode is targeting slow and steady growth as it opens a Los Angeles store. Plus, this week on The BoF Podcast, Proenza Schouler designers Jack McCollough and Lazaro Hernandez discuss buying the brand back after being on the brink of bankruptcy and their plans going forward.

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LUXURY Lessons in Fashion Business-Building from Proenza Schouler By BoF Team

Designers Jack McCollough and Lazaro Hernandez speak to BoF's Lauren Sherman about their journey from one-time fashion wunderkinds to seasoned entrepreneurs, navigating a series of ups and downs READ MORE

LUXURY Brands Must Decide Whether to Treat Fashion Week Like the Super Bowl, or a Trade Show By Brian Baskin and Lauren Sherman

Leveraging editors and buyers to target niche audiences remains a relevant strategy even as mega-labels turn their shows into marketing spectacles. READ MORE

Can Bode Build a Family Business That Lasts? READ MORE

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