The Return of Discounts

Virgil Abloh's Last Collection, Amazon's Retail Plans

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WHAT YOU NEED TO KNOW TODAY: FRIDAY, JANUARY 21, 2022 American retailers are reintroducing deep discounts after offering fewer promotions last year. Experts see potential for a return to the pre-pandemic norm of year-round sales. Virgil Abloh's final show for Louis Vuitton suggested how the late designer's halo could help the business shine for some time. Shein and On Running saw a big jump in sales over the holiday season, while a previous generation of direct-to-consumer brands struggled to replicate their early success. The New York Fashion Act doesn't go far enough to hold brands accountable, argues Beth Esponnette. Amazon plans to open a clothing store in Los Angeles with touchscreen-enabled fitting rooms and algorithms to suggest what customers should try on. Acne-focused brand Proactiv's parent company is rebranding and launching two new lines in a push to expand beyond the skin ailment that made it famous.

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RETAIL Why Fashion Can't Escape the Discount Cycle By Cathaleen Chen

Last year, American retailers seemed to have broken their habit of relying on deep promotions, thanks to limited inventory and pent-up demand. These beneficial circumstances, experts say, may be disappearing in 2022. READ MORE

RETAIL The Winners and Losers of the Holiday Season By Chavie Lieber and Marc Bain

Shoppers were spending in force this holiday season, but while some brands enjoyed big sales bumps, others slumped. READ MORE

FASHION WEEK Virgil Abloh's Last 'Dreamhouse' at Louis Vuitton By Robert Williams

The designer's posthumous show, set in the sky, suggests his halo could keep helping the business shine. READ MORE

SUSTAINABILITY Op-Ed | New York's Fashion Act? More Like Fashion Won't Act. By Beth Esponnette Proposed legislation targeting the social and environmental impact of brands doing business in the State of New York doesn't go far enough, argues Beth Esponnette. READ MORE

Proactiv Rebrands as the Acne Market Heats Up READ MORE

Yoox Launches Marketplace READ MORE

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NEWS BRIEFS Alphabet's Verily Signs L'Oréal in Multi-Year Skin Deal as Losses Grow Chanel Showcases French Luxury Crafts at New Atelier Complex China Sales of Luxury Goods Grew 36% in 2021, Bain Estimates Puma Sales Reach Record as Shoe Demand Overcomes Covid Snags Amazon to Open Fashion Store Where Algorithms Suggest What to Try On

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LUXURY The State of Fashion 2022: Q&A with the Authors By BoF Team

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