News: Inform your 2022 Strategy with BoF Insights

Thursday, January 13, 2022

Inform your 2022 Strategy with BoF Insights

Dear Reader,

After nearly two years of disruption, the fashion industry is beginning 2022 with the chance to unlock new brand-building and money-making growth drivers. In response to these fast-changing market conditions and evolving fashion industry dynamics, The Business of Fashion launched BoF Insights, a new data and analysis unit that arms business leaders with proprietary, data-driven research across a range of game-changing opportunities.

BoF Insights has published two in-depth research reports so far: The Future of Fashion Resale and The Opportunity in Digital Fashion and Avatars. In these quantitatively-driven reports, our team of experts offer their perspective on these fast-evolving spaces, including a detailed analysis of the competitive landscape and consumer behaviours. Each report also features a BoF Insights playbook that outlines how industry participants can leverage these market opportunities in the context of their own businesses.

Understand the relevance and staying power of digital assets by learning about underlying technological and social shifts, what consumers believe about digital identity and ownership, why they purchase digital assets and how companies should engage over the short, medium and long term.

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Understand the opportunity in the fast-moving fashion resale space and develop a data-driven resale strategy by learning about the competitive landscape, growth drivers, prospects going forward as well as consumer motivations and behaviours on buying/selling secondhand fashion.

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Which topics would you like to see BoF Insights reports cover this year?

As a valued member of the global BoF community, we'd like to hear from you! Please take this short survey to share the topics that you'd like to see BoF Insights explore in 2022. Thank you in advance for your input.

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