Balenciaga’s Cédric Charbit on Redefining Luxury

Chanel's Unconventional CEO Choice, Vacation's Community Strategy

WHAT YOU NEED TO KNOW TODAY: SATURDAY, DECEMBER 18, 2021 Chanel's unconventional choice for its new CEO is a sign of how even the biggest, best-known fashion brands must respond to changing attitudes in the workplace and the market. Sunscreen brand Vacation, which just closed a $3 million funding round in July, is leaning on nostalgia to fuel its unique community marketing strategy. Plus, this week on The BoF Podcast, Balenciaga CEO Cédric Charbit discussed how the brand is redefining luxury and experimenting with the metaverse.

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LUXURY Balenciaga's Cédric Charbit on Moving from Hype to Timelessness By BoF Team

The brand's CEO discussed a series of attention-grabbing moments in 2021 and its future in the metaverse. READ MORE

LUXURY What Fashion Can Learn From Chanel's New Global CEO By Chavie Lieber

The luxury giant's appointment of Leena Nair, the former chief human resources officer at Unilever, marks the first time a woman of colour will lead a major global luxury brand. It's a much-needed change for fashion. READ MORE

MARKETING & PR How to Sell Sunscreen (With a Little Help From the NFT Craze) By Alexandra Mondalek

Vacation Inc. leveraged the power of community that came when its sister project, internet radio station Poolsuite, dropped blockchain tokens. READ MORE

Exclusive: Maison Kitsuné Appoints Marcus Clayton Creative Director READ MORE

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Bottega Veneta Is Hiring Opportunities at Bottega Veneta include a Vice President of Wholesale, a Vice President of Client Engagement and a Merchandise Planner in New York, as well as a Store Manager in Las Vegas. Helmed by CEO Bartolomeo Rongone since 2019 and under the creative direction of Daniel Lee since 2018, Bottega Veneta offers menswear, womenswear, accessories and homeware. Last year, the Kering-owned brand generated sales north of €1.2 billion. VIEW JOBS

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