Next week on #BoFLIVE: How Women Buy Hard Luxury

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Dear Reader,

Today, the female-identifying consumer for which luxury still designs most of its products has different pressures, priorities and opportunities ahead of them. BoF and McKinsey & Co.'s State of Fashion: Watches and Jewellery Report 2021 found that purchases of fine jewellery that are influenced by sustainability will more than triple in the years ahead.

Please join us on Tuesday, November 16 at 16:00 GMT for #BoFLIVE. To better understand how the consumer of the future will buy, Bulgari chief executive Jean-Christophe Babin and McKinsey & Co. senior partner Aimee Kim join BoF's Robin Mellery-Pratt to discuss the shifting mindset of the female-identifying luxury consumer today, what drives them to connect with products and brands, and how that shapes new retail.

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This #BoFLIVE is brought to you in partnership with Bulgari.

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