Levi’s AI Experiment

The Online Fast Fashion Formula, Black Friday Approaches

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WHAT YOU NEED TO KNOW TODAY: MONDAY, NOVEMBER 22, 2021 Retailers are predicting a banner Black Friday, betting they won't need to rely on discounts to draw shoppers amid a strong economy and pent-up pandemic demand. Online fast fashion brands are built around a simple formula, the founder of Edikted, a year-old label that has risen to the top of Gen-Z search results, tells BoF. Levi's is training employees from across the company to be fluent in artificial intelligence, in the hopes that the emerging technology can help everything from warehouses to designers operate more efficiently. BoF Professional analysis now unlocked for non-members: a $12 billion valuation for a start-up connecting brands with retail partners is a sign there's plenty of life in the wholesale model. VOICES 2021 Livestream — join us from Dec. 1 to 3 to hear from a stellar line-up of speakers from the worlds of technology, business, politics, finance, science, health & wellness, philanthropy, activism — and of course, fashion. Register now.

TOP STORIES

TECHNOLOGY Can Levi's Turn Regular Employees Into Data Scientists? By Marc Bain

Levi's is aiming to turn employees in roles across the company from AI novices to capable practitioners as it seeks to weave data science throughout its business. READ MORE

RETAIL How the New Wave of Fast Fashion Brands Really Work By Chavie Lieber

Edikted is less than a year old but it's all over TikTok and already topping search rankings among Gen-Z consumers. The brand's founder explains his formula. READ MORE

RETAIL Retailers Have Sky-High Expectations for Black Friday. Will Shoppers Show Up? By Brian Baskin

This week, everyone will be talking about Black Friday, earnings from Abercrombie & Fitch and other mall brands, plus House of Gucci. READ MORE

RETAIL The $12 Billion Start-Up Proving Wholesale Is Thriving By Cathaleen Chen A $400 million investment in Faire, which pairs brands with retailers, is a sign of how multi-brand stores are here to stay after a decade where direct-to-consumer brands dominated the conversation. READ MORE

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