How to Hook Gen-Z

The Rise of the Chief Supply Chain Officer

ADVERTISEMENT

WHAT YOU NEED TO KNOW TODAY: TUESDAY, NOVEMBER 23, 2021 Brands have figured out how to go viral on TikTok, but the real challenge lies in holding consumers' attention. Fashion's hottest new hires are executives who can tackle the industry's increasingly complicated supply chain challenges. Influencer marketing platform LTK has scored a $300 million investment from SoftBank that values the company at $2 billion. Big brands are betting on digital fashion. But is it a bubble or the next big thing? At VOICES 2021, hear inspiring life stories of struggle, resilience and triumph with Christian Louboutin, Sinéad Burke, Richard Christiansen, Roger Frampton, Mohsin Zaidi and Vanessa Kingori. Register for the livestream now.

TOP STORIES

MARKETING & PR To Hold Gen-Z's Attention, Brands Need to Show Some Personality By José Criales-Unzueta

Brands have figured out how to go viral on TikTok, but holding young consumers' attention for longer than it takes to swipe to the next video remains a challenge. Fashion must take a cue from the platform's most successful creators and build an online persona that doesn't need to hop on the latest trend. READ MORE

WORKPLACE & TALENT The Chief Supply Chain Officer is the New C-Suite Star By Sheena Butler-Young

Big brands are beefing up their executive ranks with experts who can ensure increasingly complex supply chains operate smoothly and sustainably. READ MORE

BoF PROFESSIONAL Join now and enjoy your first 30 days for just £1 START TRIAL

NEWS BRIEFS Influencer Marketing Platform LTK Valued at $2 billion as SoftBank Invests CVC Invests in Forever 21 Owner at $13 Billion Enterprise Value China Fines Alibaba, Tencent in Latest Antitrust Investigation Melbourne Fashion Week Aims to Boost Post-Lockdown Economy Lanvin Group Unveils New Logo

MULTIMEDIA

VIDEO Fashion's New Digital Frontier By BoF Team

SPONSORED FEATURE

Industry Insights on Evolving Luxury Consumer Behaviour Today, the female-identifying consumer for which luxury still designs most of its products is younger, more financially independent and better-informed. Their priorities revolve around authenticity as well as ethical and sustainable production, and they respond better to hyper-localised retail strategies and technologically integrated touchpoints. Last week, Bulgari CEO Jean-Christophe Babin and McKinsey senior partner Aimee Kim discussed what is driving the female-identifying hard luxury consumer to purchase today. BoF shares key insights. READ MORE

The Business of Fashion AGENDA-SETTING INTELLIGENCE, ANALYSIS AND ADVICE FOR THE GLOBAL FASHION COMMUNITY. CONNECT WITH US ON CONTACT US ETHICS POLICY SPONSORSHIP & ADVERTISING JOB OPPORTUNITIES This email was sent to edwardlorilla1986.paxforex@blogger.com Update your preferences or unsubscribe from this list. All services provided are subject to our Privacy Policy. The Business of Fashion Ltd The Business of Fashion, Soho Works 2, Television Centre, 101 Wood Lane, London, W12 7FR, United Kingdom businessoffashion.com