The Billion-Dollar Plus-Size Success

Beauty's Big E-Sports Opportunity, How Small Brands Get Big Media Attention

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WHAT YOU NEED TO KNOW TODAY: FRIDAY, JULY 2, 2021 Plus-size retailer Torrid, which IPO'd Thursday, found success with a fit-focused approach long before other brands embraced the body positivity movement. The hyper-loyal, beauty-inclined e-sports audience represents a big opportunity for makeup brands. Australia is injecting more than $380 million into its fashion and design industries at a time when government funding is scarce elsewhere. Retail Ecommerce Ventures, a US investment firm, has acquired Ralph & Russo out of administration. Plus, don't miss a host of experts breaking down how small brands can get big media attention on Tuesday at 11am New York, 4pm London, 11pm Shanghai on BoF Live.

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RETAIL The Plus-Size Company That Became a Billion-Dollar Brand By Chavie Lieber

Torrid, a 20-year-old brand that IPO'd Thursday, has benefitted as body positivity has entered the fashion mainstream. READ MORE

BEAUTY Beauty's Big E-Sports Opportunity By Chavie Lieber

Brands must think beyond surface-level marketing to tap a world with its own rulebook. READ MORE

GLOBAL MARKETS Australia Invests Big in Its Fashion Industry By Georgina Safe

At a time when government funding is scarce elsewhere, Australia is injecting more than $380 million into its fashion and design industries. Is the money being well spent? READ MORE

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NEWS BRIEFS Bianca Saunders Wins 2021 ANDAM Fashion Awards Uniqlo, Inditex, SMCP and Skechers May Have Concealed Crimes in Xinjiang, According To a French Inquiry Tiffany Hires Cartier's Creative Director Former Coach and Tapestry CEOs Form SPAC to Buy Gen Z Brands Fendi Teams Up With Thelios as LVMH Focuses on Eyewear Ralph & Russo Bought Out of Administration by US Investment Firm Farfetch Partners With ThredUp on US Resale Service H&M Swings Back to Profit, June Sales Jump as Restrictions Ease

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MEDIA #BoFLIVE: How Small Brands Get Big Media Attention By BoF Team

BoF CAREERS

Amiri Is Hiring Amiri are currently hiring for a Menswear Designer, a Merchandise Planner Analyst, an Ecommerce Assistant and an Administrative Intern at their headquarters in Los Angeles, among others.  Born and raised in Los Angeles, Mike Amiri built a formative philosophy from his upbringing in the heart of Hollywood, which is the at the heart of his brand Amiri. In 2015, the brand expanded distribution and in 2016, introduced women's ready-to-wear, footwear and accessories. VIEW JOBS

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