The Trouble with ‘Sustainable’ Fashion

Old Navy Faces Juneteenth Backlash, Dover Street Market's New Brand

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WHAT YOU NEED TO KNOW TODAY: FRIDAY, MAY 7, 2021 Marketing a fashion label as 'sustainable' can come with liabilities. Old Navy has suspended a Juneteenth campaign after backlash from Black influencers. Abercrombie & Fitch is launching a new brand with TikTok stars Charli and Dixie D'Amelio. Dover Street Market's latest addition to its DSMP incubator, Dan Colen's Sky High Farm, has a new model for mission-driven brands. Chinese e-commerce sales of Adidas and Nike plunged after last month's Xinjiang cotton uproar. Plus, take part in BoF's Global Fashion Resale Survey to inform insights to be published later this year in a new in-depth report on the fashion resale market.

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MARKETING & PR The Trouble with 'Sustainable' Fashion By Chantal Fernandez

Fashion's favourite term means everything and nothing, creating confusion and potential liabilities for the brands that want to be seen as environmentally friendly. READ MORE

MARKETING & PR Old Navy Suspends Its Juneteenth Campaign Following Influencer Backlash By Chavie Lieber

Missteps included asking Black influencers to lay out money for product and offering below-market rates in the marketing effort tied to the holiday celebrating the end of slavery in the US. READ MORE

LUXURY Dover Street Market Reimagines the Model for Mission-Based Brands By Lauren Sherman

The Comme des Garçons-backed retailer is adding Dan Colen's Sky High Farm to its Dover Street Market Paris brand incubator, asking stakeholders across the value chain, from suppliers to retailers, to donate a portion of their profits to the charity's battle against food insecurity. READ MORE

RETAIL Can TikTok's Biggest Stars Build Abercrombie's Next Brand? By M.C. Nanda A new partnership with Dixie and Charli D'Amelio, in the form of a brand called Social Tourist, gives a look at the company's ambitions. READ MORE

BEAUTY Can Zara Crack Beauty? By Joan Kennedy The brand has mastered the art of quick, trendy fashion. But it remains to be seen if it has the right formula for beauty. READ MORE

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NEWS BRIEFS Scrubs Company Figs Files for IPO Tapestry Sales Beat Estimates as Luxury Demand Rebounds Zalando's Quarterly Sales Soar 47% Singaporean E-Commerce Aggregator Raises $40 Million Adidas, Nike Online Sales Plunged in China Amid Xinjiang Boycott Britain's Next Raises Profit Forecast for Second Time in Two Months Superdry Returned to Growth in Q4 China's Online Sales Rise 30% in Q1 VF Corp Bets on AI Fitting Tech for Chinese Customers

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TECHNOLOGY #BoFLIVE: What the NFT Gold Rush Means for Fashion By BoF Team

SPECIAL FEATURE

Take Part in BoF's Global Fashion Resale Survey Later this year, The Business of Fashion will launch a new in-depth research report that will analyse the landscape and objectively assess the prospects of the fashion resale market. To inform our research, we invite you to take part in our Global Fashion Resale Survey. Your responses to this short survey will help fuel the insights we publish in this report by providing colour and context around consumer and professional sentiment of the fashion resale market. The survey should take 10-12 minutes to complete. To thank you for your participation, all survey participants will have the chance to enter into a draw to win 1 of 3 Amazon gift cards worth US$100. Terms and conditions apply. TAKE SURVEY

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