Retail’s Great Mask Debate

Decoding Gucci's Beloved Show, Ralph Lauren Full-Year Forecast Below Estimates

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WHAT YOU NEED TO KNOW TODAY: FRIDAY, MAY 21, 2021 Fashion retailers are mulling the risk and rewards of lifting their mask requirements. Gucci's James Corden-hosted 'Beloved Show' offers a lens on the brand's strategy for courting a wide church of consumers. The reopening of salons and spas threatens brands selling do-it-yourself beauty kits. Ralph Lauren is projecting full-year sales below analyst estimates. Oslo's Steen & Strøm department store is reopening after a $36 million facelift.

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WORKPLACE & TALENT Retailers Pick Sides as Debate on Masks Reignites By Sheena Butler-Young

New guidelines from the US Centers for Disease Control and Prevention have paved the way for a return to normalcy. Fashion and beauty purveyors must weigh the risks and rewards of following suit. READ MORE

MARKETING & PR Why Gucci Recruited James Corden to Host a Key Comeback Campaign By Alexandra Mondalek

Getting Gucci back to rapid growth will require selling to hypebeasts and grandmothers at the same time. With a fake talk show, the brand is trying to balance Alessandro Michele's maximalist hits with more understated styles. READ MORE

BEAUTY Will the At-Home Manicure Survive the End of Lockdowns? By Diana Pearl

Kits for do-it-yourself manicures, keratin treatments, hair dye and more saw success in a world where salon doors were closed. Can they keep the buzz going? READ MORE

France's Officine Générale To Open a Dozen New Stores Following Investment From US Fund READ MORE

Oslo's Historic Steen & Strøm Reopens After $36 Million Facelift READ MORE

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