What’s Selling in Streetwear

How Birkenstock Became a Luxury Acquisition Target

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WHAT YOU NEED TO KNOW TODAY: TUESDAY, FEBRUARY 9, 2021 'Gorpcore' or fashionable outdoors wear, is one of streetwear's hottest trends. Birkenstock is reportedly close to a deal with LVMH-backed L Catterton. India's Nykaa aims to beat Sephora with persuasive digital marketing and a hyper-local merchandise mix. Plus, join model and businesswoman Iman and Tim Blanks tomorrow on BoF LIVE. Sign up.

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LUXURY How Birkenstock Became a Luxury Target By Tamison O'Connor

L Catterton is reportedly the frontrunner to acquire the original anti-fashion shoe brand, which is reaping the rewards of shoppers' pandemic-driven desire for casual comfort. READ MORE

BEAUTY How India's Nykaa Aims to Beat Sephora By Phyllida Jay The Indian beauty unicorn is preparing for an IPO that could see it reach a valuation of $3 billion thanks to persuasive digital marketing and a hyper-local merchandise mix. READ MORE

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