Is Victoria’s Secret Too Big to Fail?

Black History Month Marketing, Tim's Take with Sterling Ruby

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WHAT YOU NEED TO KNOW TODAY: MONDAY, MARCH 1, 2021 Victoria's Secret is poised to extend its dominance of the lingerie market. Walter Chiapponi has made mixed progress in modernising Tod's. Fila is betting on a return to its roots in sports to regain its footing after Covid derailed its reboot. Brands tried new approaches to Black History Month marketing. Plus, tune into on BoF Live next Tuesday for Tim's Take with Sterling Ruby.

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RETAIL Is Victoria's Secret Too Big To Fail? By Lauren Sherman The disgraced lingerie maker still has a firm grip on the market. READ MORE

LUXURY Walter Chiapponi's Tod's Challenge By Tim Blanks

The designer tasked with reenergising the Italian leather house said lockdown had a liberating effect on him. Can he take it further? READ MORE

RETAIL Beyond the Chunky Sneaker Craze: Fila's Performance Pivot By Tamison O'Connor

The brand engineered a stellar revival after more than a decade of decline, hitting over $3 billion in sales in 2019. Now it's looking to regain momentum with renewed focus on performance wear. READ MORE

MARKETING & PR Unpacking Fashion's Updated Approach to Black History Month By Alexandra Mondalek Brands tried to show they were keeping promises made during last summer's protests. Were they successful? READ MORE

RETAIL London's West End Turns Dead End as Shoppers Leave Oxford Street By Bloomberg A flood of store closures is being aggravated by lockdown restrictions that are decimating foot traffic and driving more shoppers online. READ MORE

LUXURY Fashion Could Really Use Some Red Carpet Magic Right Now By Brian Baskin This week, everyone will be talking about the virtual Golden Globes, Paris Fashion Week and Kohl's fight with activist investors. READ MORE

Francisco Costa's Costa Brazil Acquired by Biotech Company Amyris READ MORE

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NEWS BRIEFS Fashion Design Council of India and Lakmé Fashion Week Present Joint Schedule City of London Wants Retail Expansion Despite Pandemic Slump Citigroup Restates Earnings After Writing Down Revlon Loan

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FASHION WEEK #BoFLIVE: Tim's Take With Sterling Ruby By BoF Team

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At PVH, Using Data to Drive Diversity and Inclusion Following the release of the apparel company's 2021 DEI report with the CFDA, PVH's chief diversity officer Lance LaVergne shares actionable insights — and how it is leveraging them. READ MORE

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