The Korean TV Shows Driving Luxury Sales

Fashion's New Lens View on Web Add to contacts New reader? Subscribe THE DAILY DIGEST ADVERTISEMENT THE UPFRONT Dear BoF Community, Korean TV dramas should be old news by now, eight years after My Love From the Star and its lead actress, Jun Ji-hyun, took the world by storm. And yet, the K-drama boom is bigger than ever, thanks in large part to a Netflix deal that's bringing dozens of Korean programmes to viewers from the United States to the Philippines. Zoe Suen talked to fashion brands and experts about how they reach consumers through Korean TV shows. Elsewhere, Daphne Milner talks to South African photographer Kristin-Lee Moolman on her unique style and disrupting Western visual narratives. Plus, don't miss the most exciting opportunities on BoF Careers in your geography. As part of BoF Careers Week 2021, we have collated the best jobs from around the world, organised by location, accompanied by exclusive insights and tips from hiring managers at industry leading employers. Brian, Baskin, Deputy Editor   TODAY'S MUST READ News & Analysis Luxury's Bigger-Than-Ever K-Drama Opportunity BY Zoe Suen South Korean TV shows are providing brands with a much-needed boost and an anchor for Asia marketing strategies as the region recovers faster from Covid-19 than western counterparts. Try BoF Professional for 30 days for $1/£1 JOIN TOP STORIES The Spotlight Kristin-Lee Moolman and Fashion's New Lens BY Daphne Milner The South African photographer known for her distinctive signature style is part of a rising generation of talent casting a new frame on visual narratives and beauty ideals. Fashion Show Review Jonathan Anderson, Master of Ephemera BY Tim Blanks 'Real' fashion shows may take up space physically and mentally but Anderson has managed to match their impact, if not in scale at least in provocation. Careers Here's Who is Hiring in Fashion: Rest of World BY BoF Studio We collate every job opportunity now live on BoF Careers for applicants seeking work around the world and share exclusive insights and insider tips from hiring managers at Gap Inc. NEWS BRIEFS Mytheresa Prices IPO at $26 per Share, for a $2.3 Billion Valuation US Stocks Rally on Inauguration Day Richemont Sales Returned to Growth During Holiday Quarter American Designers Take Centre Stage at Biden Inauguration Burberry's Retail Sales Miss Estimates Ferragamo Announces Smaller Board With More Independent Directors Some $63 Billion Richer, Alibaba Investors React To Jack Ma's Reappearance BoF CAREERS - FEATURED JOBS   Affiliate Marketing Manager The Level Group   Milan, Italy   Experiential Digital Producer Coach   New York, United States   Richemont - Group PR Communication Assistant - Richemont Richemont   London, United Kingdom View All Jobs Subscribe Were you forwarded this email? To subscribe to this newsletter, click below. Subscribe for Free Follow Us The Business of Fashion Sponsorship & Advertising About This email was sent to edwardlorilla1986.paxforex@blogger.com Add to Address Book | Unsubscribe | Edit Newsletter Subscriptions The Business of Fashion Moray House - 6th Floor · 23-31 Great Titchfield St London W1W 7PA · United Kingdom